AI Visibility is how findable, understandable and recommendable a business is to AI assistants such as ChatGPT, Gemini and Perplexity. Unlike search rankings, it is measured by how often AI mentions and recommends you.

The new metrics: mention rate and share of voice

Two numbers matter. Mention rate is how often AI brings your business up when customers describe a relevant need. Share of voice is how much of the AI’s answer is built from your information versus a competitor’s. Together they replace keyword rankings as the measure of visibility.

Why rankings no longer tell the whole story

Most searches now end without a click, with the answer given on the page or inside a chat. A high Google ranking that no one clicks is worth far less than being the business the AI names in its answer.

How to improve AI Visibility

AI Visibility improves when your information is clean, structured and verifiable: a readable website, structured data, an accurate Google Business Profile, genuine reviews and consistent details everywhere. The clearer you are, the more confidently AI recommends you.

The Caribbean picture

Regional AI adoption is still early, which makes AI Visibility a first-mover advantage. Caribbean businesses that become visible to AI now will hold the answers before their competitors realise the shift has happened.